Wegmans

As a lifelong Rochesterian, it's hard to imagine Wegmans as anything other than a household name. Nonetheless, over the past few years, Wegmans has made the push into larger, more diverse markets, with big name competitors. From DC to NYC, Wegmans is aiming to make a name for itself as "a food destination like no other," offering high-quality groceries at a gourmet level, without the top-tier prices. With a focus on food as the hero, Wegmans has embraced clean, bright photography with enticing headlines and delicious offerings.

Large, eye catching signs, such as this seasonal squash guide, help consumers make selections, while educating themselves on the store's many offerings in a clean and concise manner.

Wegmans holiday hosting guide serves many purposes, as a combination catalog, magazine, and recipe book.

In-store signage with simple, mouthwatering photography draws consumers towards Wegmans brand offerings,

When entering new markets, Wegmans sends out a series of introductory mailers, inviting their neighbors and establishing their welcoming, approachable tone.

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