The Paper Is...
The newspaper needs a confidence boost. That goes not only for it's readers, but for it's reporters, too. This campaign is meat to do just that: reinvigorate audiences and staff alike, while reminding the public why this pillar of so many communities has withstood hundreds of years. Initially rolled out in the Rochester market, this poster campaign is flexible enough to remind any hometown why they've always turned to their local news -- and why they can continue to do so.